Founded in 2021
Los Angeles Cowgirl was born from a love of western fashion and the desire to standout. Heather crafted her first rhinestone cowboy hat, to film a country dance video with no intentions of starting a business. Her friends convinced her to put it on Etsy, and it immediately went viral.
What started with one handmade hat has grown into a luxury Western lifestyle brand known for custom rhinestone cowboy hats, immersive Hat Bar experiences and Line Dance instruction. Today, Los Angeles Cowgirl creates unforgettable activations for brands experiences, weddings, corporate events, festivals, and private celebrations. Our custom hats have been worn by artists including Shania Twain, Carrie Underwood, and Elton John, and we've partnered with brands such as Paramount+, HBO Max, Magnolia Network, Facebook, GUESS, and Victoria's Secret PINK.
about the founder
Heather kelly
Heather has always loved standing out. Growing up, she often handmade her own clothing and accessories because she never wanted to wear what everyone else had. Her passion for creativity began early, starting dance at the age of three in Michigan, where she trained competitively before earning a BFA in Dance Performance from Chapman University. She then spent her twenties dancing professionally in Los Angeles.
Throughout her dance career, Heather designed many of her own costumes alongside her mother, sparking a lifelong love for fashion, styling, and bringing creative visions to life. Looking back, starting her own brand felt like a natural evolution of everything she loved.
Today, her favorite part of Los Angeles Cowgirl is dreaming up creative concepts, styling photoshoots, and producing dance visuals that bring the brand to life. Every collection, campaign, and event reflects her passion for blending fashion, movement, and storytelling into unforgettable Western-inspired experiences.
who we've worked with
